Founded in 2011, World Wide Food Distribution Ltd. is meat and fish trading and distributor headquartered in Hong Kong with a branch office in Shanghai.
We are proud to offer a large selection of products suitable for packers, distributors, retailers and to the final customer. Acting as a simple trading company focused on fish and meat cross trading between Asia, Europe and Africa when we started in 2011, we decided to extend our activity deeper into the market. Today we trade commodities worldwide, but we also import and distribute meat products ourselves in Hong Kong and China.
Our products are carefully sourced, imported and distributed, offering you flexibility and matching your needs.
WFD has 3 main activities,
Our core business is to buy frozen meat and fish from Europe and Oceania’s suppliers and export it to our Asian and African markets. We work with pork, beef, poultry and lamb meat and fish as well.
To be in the heart of the market, be more reactive and have a better understanding of our customer issues, we now import and distribute frozen food (100% PRC approved) ourselves in Shanghai (wholesale in Shanghai and Tianjin).
Launched in September 2015, our fine food department is divided into WF Gourmet for the B-to-B market and Laboucherie.com.hk for the B-to-C market. We specialise in French frozen meat and cold cuts. Our customers include restaurants, Hotels, clubs, catering and of course Hong Kong households.
Our business consists of meeting your expectations. More than a customer or a supplier, we are your partner. We do not just sell a product but we give our customer/supplier a solution to their request.
Finding the right product for a specific use or the right market for a specific product
Finding a substitution when the usual product market price get too high for our customer or too low for our supplier
Offering new products to let our customer be first on the market and have a head start or finding a niche market for our supplier to valorise a low value product.
Creating value is something important in our business. This is what we basically do, creating value between the supplier and the customer by our service, advise and expertise. But sharing this value and giving it back to the roots is even more important for WFD. This is something that we take seriously.
We stay connected to our supplier but even further, to the farmer. By sponsoring 2 football clubs in Brittany (one of the biggest agriculture area in France), we want to support social life in those rural areas. Leisure activity is something very important even more during crisis times.
On the other hand, as it is not just a question of business, we do not forget our different customers by supporting their population all year long and also during difficult times. Our main markets are Wet Market in developing countries, that’s why we have to be even more present if anything were to strike those countries.
Finally, as we are based in Hong Kong and we live in Hong Kong, we regularly distribute a part of our frozen meat stock to local associations such as Feeding Hong Kong or Little sisters of the poor.
WORLDWIDE FOOD DISTRIBUTION sources and supplies around 39000 tons of frozen meat and fish and fine food worldwide every year. Acting as a partner in more than 40 countries in the world, we visit our suppliers and customers regularly to understand their different issues and needs. Knowing our product and their final use is how we can give the best advices and offer to both suppliers and customers.